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28.01 / 00:39
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Digital
Why celebrities are buying Bored Ape NFTs
Jimmy Fallon has officially bought an NFT, and he showed it off on national television. On Monday night’s episode of The Tonight Show with Jimmy Fallon, Paris Hilton and Jimmy Fallon shared their new Bored Ape Yacht Club NFTs — or rather, the physical, printed out copies of them. Fallon’s is decked out in nautical gear, with a captain’s hat and striped shirt. Hilton’s has shaggier red fur and a black pair of shades. The segment was deeply awkward, with tepid audience reactions at best. Mostly it felt bizarre compared to Fallon’s typical fare of promoting celebrity shows and movies, or doing silly games like karaoke. Why were these celebrities talking about crypto on late-night?