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24.07 / 21:09
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These classic creature features prove you don’t need a shark for a great Jaws movie
On June 20, 1975, the release of Jaws revolutionized the way Hollywood sold movies to the American public. Its marketing innovations have been documented so exhaustively that most students of film history can recite them by heart. Jaws was the first movie to benefit from a television ad campaign. It opened in 465 theaters simultaneously, bucking the historical strategy of slow, targeted rollouts, and it practically invented the summer blockbuster, smashing box office records at a time when conventional wisdom held that late June was a moviegoing dead zone.
06.02 / 01:03
