Platform
Party
Action
Digital
This Miley x Gucci Roblox collab is the most 2022 thing ever
It’s party in the metaverse as Miley Cyrus takes to Roblox to promote Gucci’s newest fragrance, Gucci Flora. Cyrus, who is a celebrity ambassador for Gucci Beauty’s Flora Gorgeous Jasmine campaign, appears as an avatar in Gucci Town, a Roblox experience that invites players to explore the world of Gucci via minigames, scavenger hunts, a museum celebrating the Gucci brand, and much more.