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TikTok
The Papa John Schnatter Tiktok Review: A Cheesy Yet Unsettling Psychodrama
Disgraced pizza baron ‘Papa’ John Schnatter was ousted as CEO from the company that shares his name in 2018. In years since, Schnatter has made multiple attempts to reinsert himself into the public eye. From tantrums about the declining quality of Papa John’s pizza in his absence, to claims that he’s eaten 40 pizzas in 30 days, to appearances on far-right cable news network OANN where he claims he’s trying to “get rid of this N-word in my vocabulary”, the former Prince of Pepperoni has refused to take a just cancellation on the chin. His latest attempt, called @thepapajohnschnatter, is an experimental ARG, or alternate reality game, that’s been unfolding on TikTok over the last 10 months.