Ellen Beth Van-Buskirk: top related news
22.03 / 16:37
UPS
boxing
Nintendo
Did Sonic really lose to Mario?
Al Nilsen, a former Sega of America marketing director, tells it like this: There was a time in the early 1990s where Sonic the Hedgehog was more popular in the United States than Mickey Mouse. He’s based this on something called a “Q Score,” or “quotient score,” which ranks consumer appeal and familiarity of brands, assigned by a company called Marketing Evaluations.