People have been speculating about when Grand Theft Auto 6 will arrive this year, and Borderlands 4's September launch date has led some to believe we've narrowed the window down, as it likely won't clash with another game from the same publisher.
Mike Ybarra, ex-Blizzard president, says this doesn't matter. It's been reported that publishers are waiting for Rockstar to announce when GTA 6 will launch before committing to their own games' release dates.
This is because no one wants to compete with it. We only have so much money, we can't buy every game. If GTA 6 really is $100, people might not be able to buy another game for a while.
So, that's the worry everyone else has, but Rockstar likely isn't phased by other games. "GTA 6 is the king," Ybarra tweets. "They don't care who announces what.
Everyone will move their release out of the way whenever they announce the ship date for GTA 6. It is really the only game that has the power to do this today." One commenter replies that "it’s advantageous for the publisher of both Borderlands 4 and GTA to space it out," Ybarra's response is definitive. "Borderlands 4 doesn't matter.