Well, we all knew CES 2025 was going to be chock full of AI, didn't we? So it's not too surprising that we're seeing it rammed into every proverbial nook and cranny, even those that surely nobody could want.
Razer's "Project Ava" is one such AI implementation that, at first glance, boggles and baffles. That's because it's essentially a backseat gamer, and it seems Razer might have missed the memo that «backseat gamer» is usually a derogatory term.
But that's not entirely fair, because initial impressions aside, and as much as it pains me to say it about anything AI, Project Ava might have some genuine benefit for gamers.
Project Ava, Razer says, can act as «the ultimate AI esports coach» and an «all-knowing AI game guide». It's essentially an AI assistant that monitors your gameplay and gives you vocalised hints in real time.
The idea is that it can pull from lots of different sources to give you real-time advice while gaming, whether that's in a single-player game like Black Myth: Wukong or an esports title you might need a hand with.