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Japanese hardware chain instantly regrets use of lottery system for RTX 5090 and RTX 5080 launch

30.01.2025 - 16:57 pcgamer.com

The day has finally arrived: The Nvidia GeForce RTX 5090 and 5080 are now available for purchase…I know, I make it sound so easy.

We've known for a while now that launch day supplies will be extremely limited, and so retailers have tried to manage expectations accordingly.

Unfortunately, even the best-laid plans frequently don't survive contact with the general public. As is not uncommon for in-demand hardware launches, Japanese hardware chain PC Koubou attempted to deploy a lottery system to manage demand for the 50-series cards and discourage scalping.

However, a number of locations are rethinking this strategy after chaos erupted at the Akihabara store during an earlier lottery (via Videocardz).

At about 15:00 local time on January 30, a raucous line crowded the Chiyoda city location and nearby streets, with customers queuing in the hopes of even getting a chance to buy one of the new 50-series cards.

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