LinkedIn, the email spam service associated with a B2B social network, has made its move into gaming. Not with a LinkedIn-branded golf putting kit, which surely would've nailed the target audience: LinkedIn has started with three simple browser games that can be played daily and, here's the kicker, track and share stats across networks.
Yes, it's looking to start some friendly rivalries in the executive seats. The games are available on both desktop and mobile, and are called Crossclimb, Pinpoint, and Queens (thanks, The Verge).
The major influences are Wordle and Sudoku. Crossclimb sees players first guess a word from a clue, then create «ladders» of words from that base by changing letters at a time.
You then order these five words so only one letter is changing at a time, which unlocks two final words at the top and bottom… and yep I've pretty much lost interest too.
I didn't like Crossclimb much, though you have to give it props for being on-brand. One of my clues for a word was «Small business ____ (Source of funding for some startups)».