What is Embracer Group? Gaming’s new megapower, explained

digitaltrends.com:

You might not have heard of Embracer Group, but you’ve probably played something a studio it owns developed. Have you played Tiny Tina’s Wonderlands, Valheim, Elex II, or Shadow Warrior 3 recently? Then you’ve been enjoying a game from Embracer.

While Embracer’s name might not be on the box or store page, this European holding company has subtly become one of the biggest companies in the gaming space. If there’s a AA game launching, this studio likely has a hand in it. And soon, the company will be behind major franchises like Tomb Raider now that it’s buying Crystal Dynamics, Eidos Montreal, and Square Enix Montreal.

These acquisitions speak to the continued growth of Embracer Group, which looks like it will become a bigger player in the AAA gaming space in the years to come. While Embracer Group has fallen under the radar for many people over the past decade, it’s worth paying attention to in the years to come.

“Embracer Group is a parent company of businesses led by entrepreneurs in PC, console, mobile and board games, and other related media,” the company boasts on its website. “The group has an extensive catalog of over 850 owned or controlled franchises.”

Embracer Group is a holding company that continuously buys a lot of new studios and IP, making it the somewhat obscure parent company of several notable publishers and developers. It doesn’t help that Embracer Group has actually gone by many names over the years.

Originally known as Nordic Games, the company has steadily acquired various IPs and studios since 2011. A significant shift happened in 2016 when the company rebranded to THQ Nordic AB after acquiring the trademark for, and many assets of, the defunct classic publisher at auction.

“Embracer is the