There’s a new ad that plays before every movie at AMC theaters. After 30 minutes of movie trailers, a Dolby Cinema promo (yes, the projector is still on), and an ad for AMC’s reward program, Nicole Kidman appears on the screen and explains what makes the AMC theater experience so special.
“We come to this place for magic,” she says as she enters an empty theater. She talks about the “indescribable feeling we get when the lights dim and we go somewhere we’ve never been.” At the end of the
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