Sony Hires Former Nike Executive

gamerant.com:

In September of this year, Sonybolstered its global marketing department by hiring Andrea Perez, a significant executive from sports apparel company Nike. This newest addition will take on the Senior Vice President of Global Marketing role and focus on Sony's Interactive Entertainment wing.

Sonyappears to be increasing its ranks for something big. In July, reports circulated of job postings calling for engineers to assist with the improvement and implementation of PS3 emulation for the PS5. This popped up right after a patent was filed that appeared to point toward Sony working on making legacy peripherals compatible with modern PlayStation consoles.

PlayStation and Xbox Console Launch Prices Adjusted for Inflation

In September 2022, former Nike Global Vice President and General Manager of the Jordan Women's division, Andrea Perez, became the Senior Vice President of Global Marketing at SonyInteractive Entertainment (SIE)/PlayStation. This news was broken by several outlets as well as on SVP's LinkedIn, with Perez sharing a few words regarding both her time at Nike and her new role with SIE.

Perez’s new role will have her overseeing multiple global marketing campaigns related to everything PlayStation. While the hiring of a new senior-level marketing executive does not necessarily mean the company is looking to accomplish what was reported back in June or July of this year, the company does stand to benefit from Perez’s expertise in regards to capturing the global market in more demographics than they currently appeal to.

Perez’s previous position leading marketing for Nike’s Jordan Women’s division could give her a unique insight into that particular demographic. While video games and the PlayStation brand are largely