Rumours of Amazon bid for EA shot down as the publisher's stock goes on a rollercoaster ride

pcgamer.com:

Earlier today a rumour began circulating that Amazon was preparing to make a formal offer to acquire EA, with USA Today's gaming blog citing its own sources that a bid was imminent. This unconfirmed report quickly circulated through the gaming media ecosystem, as well as all the usual channels, and saw EA's stock price begin to shoot up in pre-market trading, at one point rising 15% in value.

It wasn't long, however, until CNBC's stock market team began pouring cold water on the idea. In the below clip, reporter David Faber states plainly, «No, this is not going to happen today. Unless the people who have been involved [in acquisition talks] previously have no idea».

Amazon is not going to make a bid for Electronic Arts, sources tell CNBC's @DavidFaber. Shares of $EA surged earlier on a report citing a «rumor.» pic.twitter.com/k7wk0Fy7xvAugust 26, 2022

PC Gamer has heard the rumour of this potential acquisition independently, but it seems clear that whatever's happening, it may not be happening today.

The initial report cited GLHF sources in USA Today(opens in new tab), saying Amazon finally decided to put in an offer for the company after weeks of rumours that one megacorp or another was set to acquire the publisher. The rumoured Amazon offer was framed in the context of the company's recent foray into television. That does make sense: Amazon has already been out and about signing deals with companies making shows based on the likes of Disco Elysium and Sonic.

EA's stock price initially surged on the back of these rumours: rising 15% in premarket trading based on these rumours alone. Of course, things are in constant flux, and following the CNBC rumour-quashing, it's now on a similarly precipitous decline. And the story