Microsoft's Reputation is On the Line with Activision Blizzard
The announcement that Microsoft is purchasing Activision Blizzard for $68 billion has caused plenty of gaming fans to speculate about the futures of all the industry giants involved and why this acquisition is happening now, in the midst of the ongoing Activision Blizzard lawsuit that's investigating the countless abuses the company has been accused of committing. Given the fact that head of Xbox Phil Spencer recently commented on the matter saying that Xbox was "reevaluating" its relationship with Activision Blizzard, it seems as if Microsoft talked it over and decided that it could fix corporate issues at Activision Blizzard if it were in full command of it.
Fans are hoping that true change is in the works, especially given the horror stories that have come to light since the lawsuit started, but now that Microsoft owns the company, it's going to be its responsibility to clean up and fix it. If it doesn't, Xbox's reputation as being the "good guy" of the games industry that it's worked so hard over the past several years to acquire is in jeopardy.
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It's easy to see why Xbox has gained so much favor in the eyes of the public over the past few years. The company has taken a consumer-friendly approach to all of its dealings from the astounding value of Xbox Game Pass to its affordable controller design studio, Microsoft has made it clear that it wants anyone who's ever engaged with Xbox consoles to be able to enjoy the current generation of gaming together. On top of all that, Phil Spencer's position as essentially the face of the company does a lot of good as he brings a level of charm and professionalism to all of Xbox's showcases that
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