Elon Musk Did a Donald Trump With Tweets?
Using repetition, deflection and schoolyard taunts, Elon Musk can move markets, confound, distract and offend with a single tweet — heavily evoking the tactics of former President Donald Trump.
Their shared approach to online communication and mercurial personalities invite obvious comparison, with the similarities coming into even sharper relief as the Tesla Inc. chief and world’s richest person has swerved into politics and cast his first vote for a Republican.
Musk’s infatuation with Twitter Inc. inspired him to make a $44 billion bid for the company, a deal that would give him even greater influence over a digital ecosystem where he commands outsized power. That could be especially useful as federal bureaucrats pose a growing challenge to his empire.
Musk has indicated he would welcome Trump back to the social platform, lifting a suspension that began when the former president violated the site’s policies with tweets surrounding the Jan. 6, 2021, attacks on the US Capitol. But that permissive treatment — and Musk’s recent right-leaning political epiphany — aren’t an indication he’ll back Trump in the 2024 US presidential race.
“I’m undecided at this point,” he said last week at the Qatar Economic Forum in an interview with Bloomberg News Editor-in-Chief John Micklethwait. That demurral came several days after he tweeted he was leaning toward supporting Florida Governor Ron DeSantis. The careful answer for a public audience of investors demonstrates he can switch off the freewheeling, provocative online persona when needed — a restraint that Trump could never quite muster.
As much as Twitter has worked to improve what it calls the “health” of conversation on its site — by down-ranking harassing voices and offering prompts
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