Kimberly Whitler: top related news
12.02 / 22:27
Zendaya, Scarlett Johansson, Arnold Schwarzenegger to Salma Hayek, celebs pack Super Bowl ads
Who is your favorite celebrity? Chances are, they’re in a Super Bowl ad this year. While Super Bowl ads usually feature a bevy of big names, this year, advertisers have gone even further. “The vast majority of ads are including big starpower, from athletes to actors to chefs,” said Kimberly Whitler, marketing professor at the University of Virginia. So this year you can see “Euphoria" star Zendaya in an ad for Squarespace, Idris Elba of “Luther” in an ad for Booking.com, and even Gwyneth Paltrow eating her own candle in an ad for Uber Eats.