Josh Kushner: top related news
12.07 / 21:49
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Digital
Supermodel Karlie Kloss Brings a Virtual Runway to Roblox
Karlie Kloss is the latest celebrity to jump into the Roblox metaverse. The supermodel is launching the Fashion Klossette Designer Showcase with five pop-up stores to promote the virtual apparel of Roblox Corp. creators Builder Boy, Lovespun, Reverse_Polarity, RynityRift and Yourius. With 54.1 million daily active users, Roblox is a magnet for brands including Ralph Lauren, Tommy Hilfiger and Gucci. Digital fashion is big business, with Roblox reporting more than 5.8 billion virtual items, both free and paid, being acquired on the platform last year.