UPS
Digital
Provident
Twitter
X active users dropped, but in big surprise, Twitter Lite downloads saw 350% jump
The rebranding of X (formerly Twitter) was likely the hastiest exercise of its kind ever undertaken. The entire process took three days and involved crowd-sourcing a logo, taking off all physical and digital logos of Larry the Bird and replacing it with the new logo, and even adding a gigantic X on top of the company's San Francisco headquarters. However, such a rapid rebranding often comes with some unexpected consequences, and in this case, it was a lack of spreading awareness towards the new name and logo. As a result, the weekly active users as well as the app ranking on both Play Store and App Store took a big hit. But surprisingly, Twitter Lite emerged as an unexpected winner in all this chaos.