Charles Taylor: top related news
10.02 / 22:07
Arnold Schwarzenegger and free Bitcoin: Super Bowl ad frenzy is back
After the bruising politics and pandemic grief that had clouded the American football championship, this year viewers are primed for a good time and offer advertisers a nearly unequalled mass audience. Big brands who in recent years have sat out the TV advertising frenzy around the biggest US sporting event -- the Super Bowl -- are returning in force Sunday and forking out millions for prime spots. After the bruising politics and pandemic grief that had clouded the American football championship, this year viewers are primed for a good time and offer advertisers a nearly unequalled mass audience. Budweiser's clydesdale horses, Arnold Schwarzenegger flogging BMWs as Zeus and a Lay's potato chips trip down memory lane with comedian Seth Rogan and actor Paul Rudd will all be there - Bitcoin too.