Square Enix has been selling more and more merchandise based on its games, with the last year proving to be a particularly "strong" one, and the publisher cites Tifa and 2B as big reasons why.
Square Enix just released its financial results for the nine-month period ending on December 31, where it broke down just how much money it made from merch.
In the last nine months of 2024, the company cashed 14.8 billion yen (or roughly $97 million), which is a steady jump from its merch sales in the last two financial years over the same period.
So, what's responsible for the spike? Square Enix says it's "mainly driven by strong sales of new character merchandise," and pointed to a trio of "major products," namely, a set of acrylic Dragon Quest stands, a Tifa Lockhart action figure probably bolstered by the release of Final Fantasy 7 Rebirth, and an exorbitantly-priced 2B statue.
That's no exaggeration, either. The Masterline Deluxe version of Nier: Automata's mascot retails for a whopping $2,600, while the regular old figure costs a marginally more 'affordable' $2,400.