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Sony Is Betting Big on the Global Growth of Anime | Push Square

pushsquare.com

Following its substantial investment into Kadokawa late last year, it’s no real surprise to see Sony doubling down on the global growth of anime content.

During its CES 2025 press conference, however, it put that ambition on stage. A long presentation saw Aniplex president Atsuhiro Iwakami and Crunchyroll boss Rahul Purini wax lyrical about the appeal of the medium, and its ambition to dominate the space.

The pair announced a new Ghost of Tsushima series due in 2027, and also revealed how all of its subsidiaries are pulling together to make the international release of Demon Slayer: Kimetsu no Yaiba Infinity Castle a major worldwide theatrical moment.

A premium add-on is incoming Toe-curlingly, the company said anime is proving massively popular among Gen Z and Gen Alpha audiences.

It also noted that the fandoms are engaged on a level seldom seen in other mediums; they love the characters, content, and stories – and that makes them ripe targets for businessmen.

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