Carl Pei's Nothing has taken the world of technology by storm, establishing its foothold in a market that is usually dominated by heavyweights such as Samsung, Apple and others.
One of the ways the tech startup has done that is by adopting a quirky, transparent design strategy that has stood out in a world of mundane and honestly repeated offerings which all look the same, with a few differences here and there.
But it isn't the first company attempting to do so. HTC gave it a try with its quirky Android smartphones, and so did Nokia with its Windows-powered Lumia series.
There were even attempts by Blackberry too to break this smartphone duopoly, but none of them managed to do it quite as well as Nothing.
Thus, Nothing's products, such as the Phone 2a and the Ear 2 have stood out and have been highly appreciated by the tech community, even though they might not be the best in the business.