Instagram may launch standalone reels app as TikTok faces uncertain future amid US regulatory challenges

tech.hindustantimes.com:

Instagram may take a new direction with its short-video feature, Reels, as TikTok's future in the US remains unclear. While TikTok navigates regulatory challenges, Instagram is reportedly exploring the idea of launching a separate app for Reels. This move could strengthen Instagram's position in the short-form video market at a time when TikTok faces pressure from US authorities.

A report by The Information suggests that Instagram chief Adam Mosseri has discussed the possibility of making Reels a standalone app. Although Meta has not confirmed this, the potential move is seen as a way to compete directly with TikTok. If implemented, this strategy could enhance user engagement and provide creators with a dedicated platform for short videos.

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TikTok's operations in the US remain uncertain due to concerns over data privacy and national security. The Biden administration has raised issues about the platform's ownership by China-based ByteDance, arguing that it could pose risks related to surveillance and political influence. With 170 million users in the US, TikTok's future depends on whether it can address these concerns. A ban or forced sale has been discussed, but no final decision has been made.

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Meta has tried to take on TikTok before. In 2018, the company launched Lasso, a short-video platform similar to TikTok, but it failed to gain traction and was eventually shut down. However, Reels has seen growth within Instagram, and a separate app might provide better opportunities for success.

A dedicated Reels app could offer new features and improved engagement for content creators. However, whether users will shift to a standalone platform remains uncertain.

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