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Microsoft Is Launching Its Own Mobile Game Store

gamerant.com

Microsoft is officially entering the mobile gaming store scene this summer. With the acquisition of Activision-Blizzard-King formalized, the legal precedent of Epic vs.

Apple settled, and the European Union disrupting the digital market, Microsoft and Xbox believe the time is right to vie for a piece of the market.

The current mobile gaming store ecosystem is primarily dominated by Apple's App Store, Google Play, and their respective fees and terms, so there's not a ton of options when it comes to where consumers purchase mobile games.

Some may recall Epic Games' 2021 anti-monopoly lawsuit against Apple, which concluded in early 2024 without making too much headway against this alleged monopoly.

But now Microsoft is entering the fray with a new strategy. Sarah Bond, President of Xbox, announced at the Bloomberg Tech Summit that Xbox's mobile gaming store will arrive in July of this year.

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