Apple is once again raising the prices of its subscription services, including Apple TV+, Apple Arcade, and more. For now, this hike has only gone into effect in the US and select international regions like the UK, where new subscribers will be immediately treated to the new prices. The company didn't disclose a reason for the price hike, but seeing as it's set to reveal its fourth-quarter earnings later this week, we can assume Apple plans to bump up revenue numbers in the future. 9to5Mac was the first to report on these price changes, with an Apple statement noting that it will continue to deliver the best content on the platform.
It's unclear how Apple plans to justify the price increase, albeit Indian customers don't have to worry about it yet, as monthly subscriptions will cost the same as before. Apple does not have plans to raise its subscription pricing in India as of now. In the US and other affected countries, the Apple TV+ streaming service has gone up from $6.99 (about Rs. 582) per month to $9.99 (about Rs. 832) per month, bringing a range of exclusive content such as the Emmy-winning Ted Lasso, The Morning Show, and more. New subscribers get a week's worth of free trial, and in India, it's still priced at Rs. 99 monthly. With this, Apple TV+ has joined the growing list of streaming platforms whose prices have increased this year, including Netflix, Max, and Disney+.
Apple Arcade is also going up in price, jumping from $4.99 (about Rs. 415) to $6.99 (about Rs. 582) per month, offering access to countless video games, all of whose progress syncs up with other Apple devices, so you can play them whenever and wherever you like.
The news aggregator app Apple News+ is another service that's become costlier,
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Apple Arcade
Apple TV Plus
Ted Lasso