Ted Lasso, and its titular protagonist, took the world by storm with its take on the world of football in 2020, and the protagonist of the series has been introduced in FIFA 23.
EA Sports are truly the masters of advertising and building hype, and have proved their mettle once again with this cross-promotion. The show is represented in the game through various cosmetics and manager items.
Ted Lasso is amongst the most iconic sports-based television series of all time, and has amassed a significant fan-base with its comedic and heartwarming approach to the genre.
Not only has it captured the imagination of football fans, but it has also attracted a whole new audience to the beautiful game, and this is exactly what EA Sports have capitalized on.
While the protagonist of the series is obviously the focus point of this crossover, FIFA 23 has a host of Ted-Lasso-themed content available in-game. In the series, Ted coaches a fictional English football club called AFC Richmond, and several of its players have now been included in the latest iteration of FIFA.
Along with these footballers, AFC Richmond also features in FIFA 23 in the form of badges, kits, and several other cosmetic items that fans can decorate their stadiums with. These items are available in FUT and can be unlocked through objectives. Currently, there are two active AFC Richmond themed objectives in the first season of the game cycle.
Ted Lasso is available in FIFA 23 as a managerial item that fans can assign to their FUT squads and boost chemistry. Jason Sudeikis went through a face-scan and motion capture procedure with EA Sports and can be seen on the sidelines during cinematic cutscenes in-game.
There are two ways to unlock Lasso as a manager in FUT. Gamers can
Esports Socials
Twitter Socials
FIFA 23
Jason Sudeikis